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Karthik's avatar

Sigh! The times of 'Aman ki Asha' :)

During those years, the CEO of Geo TV (owned by Jang Group of Pakistan) had attended FICCI Frames - the annual conference of the media and entertainment industry in India.

During his speech, he said he believed so strongly in 'Aman ki Asha' - a joint campaign of Jang Group and Times of India - that he had named his daughter Asha. In Pakistan, people would often think it was mispronunciation and ask him if he meant 'Aisha'. And he had to keep correcting them that her name was indeed Asha.

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Natasha Badhwar's avatar

What a lovely anecdote

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Tara Narula's avatar

I'm a little scared for you just reading the piece. Fervently hoping the unintentional subversive value of screening 20 year old films goes unnoticed.

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Rohan Banerjee's avatar

Brilliant topic and very well-written essay, Maanvav!

But I have to ask: Maggi? In a theatre? What is going on there? Where's the popcorn?

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Sanobar Sabah's avatar

Lol he makes me want to have Maggi with my next movie too!

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Rajinder Arora's avatar

Good fun

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Amrita's avatar

Lovely piece :)

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